Importance of Core Digital Integration
Integrating core digital into your pitches and anchoring your client to their local communities is an important part of what we do. Yes, we all tend to get sidetracked by the shiny objects, including our clients, when it comes to what we can do with DMS tactics. We cannot lose sight of the fact that we can also digitally connect to their important potential customers locally, with our core solutions.
Anchor First
During the sales process, reinforce the power of what we've done to build trust with our local communities over decades of investment. This authority and trust can be transferred to clients that we align our brand with. Sponsorships, contests, page takeovers, native ads all come with an implied endorsement that cannot be dismissed.
Trust the Process
When you position our Anchor, Amplify, Activate as a unique process WE use to help our clients succeed, you will be surprised how clients will follow your guidance. This also helps you stand out from the competition just pitching packages and "me too" products.
Avoid Commoditization
You've heard me say it time and time again, we want to relentlessly avoid commoditization as much as we coach our clients to do the same. This process and anchoring to your local solutions as a foundational element helps us add layers to differentiate and avoid that feeling that you can find everything we do somewhere else. You can't...
Core Tactic Opportunities
CTV+ APP
The newest offering where many of your markets are growing impressions each month.
News App
Great local connection with people seeking local news
Display & OLV
Desktop, mobile, social and apps can all handle display banners (several sizes), pre-roll/post-roll, outstream and livestream.
Takeovers & High Impact
Homepage or Point of Entry Takeovers, Pushdowns, Billboards, Adhesions, In-Banner Video, Roadblock, etc.
Mobile
High percentage of viewership is on mobile
Native
Sponsored content, contextual and relevant content engagement for clients. Don't forget the connection with authority/trusted content ecosystems to help with GEO/LLMO.
Countdown Clocks
High profile sponsorship for major events
Contests (like Second Street Sweepstakes)
High engagement where viewers are actually interacting with contest aligned with sponsorship. Also can be used for lead gen for clients.
Newsletter Sponsorships
Another hyper local connection for our clients.
Weather App
Users engaging to seek for weather are very receptive to sponsors ads.
Social Handshake/Sponsorship
Using our local social influence to partner with advertisers is a fantastic way to have implied endorsements from our brand/authority in the market.